Easter 2025 is not just about chocolate eggs and family brunches — it’s a powerful opportunity for brands to connect with consumers emotionally and drive conversions. Whether you’re selling on Amazon or TikTok Shop, this holiday season offers a unique chance to ride the wave of creativity and boost your seasonal sales.
Why Easter 2025 Is a Strategic Moment for E-commerce
According to TikTok’s internal data, 82% of users in Europe celebrate Easter, and 64% say it’s an important holiday. What’s even more relevant for brands is this: 21% of users start shopping just days before — making both Amazon and TikTok Shop key destinations for inspiration and quick purchases.
Amazon’s Prime delivery and TikTok Shop’s immersive content journey create the perfect combination:
Amazon handles the urgency.
TikTok Shop creates the desire.
Easter Trends Brands Should Embrace
On both platforms, the same trends emerge — and they offer rich creative ground for product storytelling:
- #EasterCrafts & #DIYDecorations: Think bundles for families, kits, or themed packaging
- #FamilyTime & #Tradition: Storytelling that taps into nostalgia and shared moments
- #EasterChocolate & #EasterRecipes: A goldmine for food, beverage, and kitchen brands
On TikTok, these hashtags drive viral content.
On Amazon, they inspire optimized product listings, A+ content and seasonal brand stores.
Who Are People Buying For?
According to TikTok’s Gifting Season Research:
- 56% buy gifts not only for their kids, but also for partners, friends, parents, and grandparents
- Top categories: food (51%), toys, home decor, accessories, handmade and personalized items
On Amazon: Use keyword-rich titles like “Easter Gift for Her” or “Easter Surprise Box for Kids”
On TikTok Shop: Create unboxing videos and gift guides for different recipients
How TikTok Shop and Amazon Drive Gifting Inspiration
43% of TikTok users purchased something after watching seasonal content
On Amazon, search terms like “Easter gift ideas” and “last-minute Easter” spike in March-April
Combine the platforms for maximum impact:
- Inspire on TikTok with creator content, tutorials, and unboxing
- Convert on Amazon with fast delivery, reviews, and Prime visibility
Brandon Group helps brands connect the dots between discovery and delivery — from TikTok Shop traffic to Amazon checkouts.
Tools to Activate a Winning Easter Campaign
On TikTok Shop:
- Catalog Ads: AI-powered product recommendations
- Interactive Add-Ons: Gift code stickers and countdowns for urgency
- Spark Ads: Creator-powered amplification
- Smart+ Campaigns: Fully automated performance ads across goals
On Amazon:
- A+ Content: Tell your brand story visually
- Seasonal Brand Store Pages: Showcase themed collections
- Sponsored Product & Display Ads: Dominate seasonal search results
- Amazon DSP: Retarget users who viewed similar Easter gifts
Creative Ideas That Work on Both Platforms
| Idea | On TikTok Shop | On Amazon |
|---|---|---|
| Easter Basket Unboxing | Show it in a fun video | Bundle it as a gift set with “Easter” in title |
| Easter Brunch Inspiration | Cook with your products | Highlight food/kitchen items with recipe cards |
| Home Glow-Up | Show a room makeover with your products | Use lifestyle images in A+ content |
| Digital Easter Egg Hunt | Hide surprises in your videos | Add surprises or vouchers in product packaging |
| Easter Hosting Tips | Share table setups and party games | Sell décor, accessories, and bundles in a curated page |
Whether you sell on Amazon, TikTok Shop, or both — Easter 2025 is a must-win moment.
To succeed, brands must combine the emotional storytelling power of TikTok with the high-conversion environment of Amazon.
At Brandon Group, we help brands do just that — from strategy to execution.
As a full-service agency and Merchant of Record for TikTok Shop, and with deep Amazon expertise, we manage your entire funnel: creative, ads, logistics, catalog, and performance.
Ready to ride the Easter wave?
Get in touch at onboarding@brandongroup.it — and let’s build a campaign that connects, converts, and delights this Easter.
