ABOUT uS

Marketplace Digital Sales

We’ve been providing companies with technology and services enabling them to sell on online marketplaces since 2012.
In that time we’ve extended our range of activities and services and become a leading player in Europe.

Mission

To sell products on Europe’s main online marketplaces, by means of unique technologies and skills, and by supporting brands so that they can be where consumers are.

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MANAGEMENT TEAM

Chi Siamo - Paola Marzario

Paola Marzario

Founder

brandOn Andrea Volpe

Andrea Volpe

Group CEO

Chi Siamo - Alberto Oliva

Alberto Oliva

CFO

brandOn Nicolas Michel

Nicolas Michel

CEO – BrandOn France

Comitato Operativo - Luca Capone

Luca Capone

COO
Operations

Comitato Operativo - Claudio Petito

Claudio Petito

CSO
Sales

Comitato Operativo - Valentina Lagrasta

Valentina Lagrasta

CLO
Logistics

Mercy Giordano

Mercy Giordano

Group
Executive

MEDIA COVERAGE

Screenshot

BrandOn Group is among the 10 finalists of StartUp Italia 2023

BrandOn Group is among the 10 finalists of StartupItalia 2023! 🚀 The challenge on the stage of Borsa Italiana at […]

brandon x

Selling Fashion online: the trends that are changing the game. Interview with Paola Marzario

How is the fashion sector of online commerce changing? What are the trends that will determine the future of the […]

beauty online

Beauty online: the BrandOn Group rank

“L’Economia” – Corriere della Sera:
The year 2022 saw a boom in the cosmetics industry. But when it comes to beauty, you should not only think of women […]

MEDIA coverage

OUR HISTORY

2012 – 2013
The Beginnings

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First Italian fashion and design distributor

Founded by Paola Marzario in 2012 under the name Brandon Ferrari, we market ourselves as the first Italian digital distributor of domestic brands.

With a focus on fashion and design, we position and manage our clients’ sales on websites of “Flash Sales” like Privalia and Showroom Privé.

Right from the outset, many independent investors place their trust in our company’s potential, resulting in an initial round of investment with Dpixel and Business Angels. Byl 2013 we’re already over 500 sales campaigns.

2014-2015
Development of proprietary technology

Piattaforma Tecnologica

Complete integration of suppliers and distributors

In 2014 we carry out integration upstream with the suppliers’ warehouses and downstream with the distribution platforms.

In 2015 with the second round of investment, we extend our range of market outlets,from platforms of off-price retailers to the bigger, more established online marketplaces.
This is a growth opportunity both for the company and for our clients, which results in management of online sales channelled towards and via global marketplaces like Amazon and Ebay.

2016-2017
Development of e-commerce marketplaces

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Online sales on global marketplaces

In 2016, under the new name BrandOn Group we attract new strategic investors – Buy Vip, NH management and Banca Sella – in support of growth of the main international marketplaces, first and foremost Amazon.

Also in 2016 we open our first Vendor and Seller accounts on Amazon, becoming an Innovative SME by the end of the year.

In September 2017 we open the first five Pan-European Amazon accounts, ending the year with urnover of €4.9 million.

2018-2019
Internationalization of proprietary technology

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Investments and new technological platform

In 2018 we launch the new proprietary technology platform, enabling the integrated management of Amazon orders.
New investors – Primomiglio S.G.R. and CDP Venture, – enter our portfolio with the aim of developing a strategy focusing on technological innovation, internationalization and diversification of services and sales channels.

We end 2018 with turnover of €9.4 million, a year-on-year increase of 95%

In 2019 we acquire Cosmesi Italia, a vertical portal and seller active on many international marketplaces, and focusing on Beauty & Cosmetics products.

Thanks to organic growth on all sales channels and for all product categories handled, our urnover increases by another 125% and amounts to €20.8 million.

2020 – 2021
Expansion and consolidation

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Enhancement of services and channels

2020 sees the launch of a Value-Added Services portfolio so as to maximize sales in accordance with the digital strategy specifically designed for the client.
In March 2020 in less than three weeks we design and launch a new business channel, eProcurement, to meet the demands of large national enterprises (including Eni, Saipem, Terna, and Ferrovie dello Stato[Italian State Railways]) faced with the urgent need to supply products in response to the COVID-19 emergency. 

In September and October 2020 we attract a new round of investment with CDP Venture Capital – Fondo II and Credem Private Equity, with the aim of funding our organic growth and international acquisitions.

2022 – Today
Expansion of the B2C channel

B2C

Boosting of B2C sales

In 2022, the acquisition of the French company ASD enables us to consolidate our positioning and B2C expertise, increase our presence and coverage in European marketplaces, and double revenue by triggering important industrial synergies between marketplaces, suppliers and products.

With four head offices in Europe – two in Italy and two in France – , and thanks to the range of our services, today we’re a key player across Europe. We end the year having almost doubled turnover.

RECOGNITION

A selection of some of the most significant forms of recognition we’ve obtained over the last few years.

CHAMPIONS OF GROWTH
LA REPUBBLICA

– 2024 –

This prestigious recognition sees us ranked among Italy’s fastest growing companies in the time frame 2019-2022.

FT 1000
EUROPE’S FASTEST
GROWING COMPANIES

– 2023 –

This prestigious recognition sees us ranked among Europe’s 1000 fastest growing companies in the time frame 2018-2021.

TOP 100
CHAMPIONS OF GROWTH
LA REPUBBLICA

– 2023 –

This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2018-2021.

TOP 100
LEADERS OF GROWTH
IL SOLE 24 ORE

– 2023 –

This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2018-2021.

TOP 100
LEADERS OF GROWTH
IL SOLE 24 ORE

– 2022 –

This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2017-2020.

TOP 250 – FT 1000
EUROPE’S FASTEST
GROWING COMPANIES

– 2021 –

This prestigious recognition sees us ranked among Europe’s 250 fastest growing companies in the time frame 2016-2019.

TOP 60 – 450
LEADERS OF GROWTH
IL SOLE 24 ORE

– 2021 –

This prestigious recognition sees us ranked among the top 60 companies out of 450 participants in the 4th edition of “Leaders of Growth”, a ranking organized by Italy’s leading financial daily Il Sole 24 Ore.

UNICREDIT
TEL AVIV
BOOTCAMP

– 2020 –

One of 10 Italian scale-ups led by female entrepreneurs chosen to take part in a series of meetings with key players and talented innovators from the Israeli start-up ecosystem.

TOP 100 – FT 1000
EUROPE’S FASTEST
GROWING COMPANIES

– 2017 –

This prestigious recognition sees us ranked among Italy’s 100 fastest growing companies in the time frame 2012-2015.

EXPO
LOMBARDIA

– 2015 –

BrandOn Group chosen as one of the examples of Italian excellence showcased at Expo Milano 2015 in connection with the selection for development of highly innovative new companies.

SMART&START
INVITALIA

– 2015 –

BrandOn Group included among the start-ups selected for access to Smart&Start Italia funding, an incentive supporting the establishment and growth of innovative start-ups.

INNOVATION
IN THE TERTIARY SECTOR

– 2014 –

BrandOn Group selected as eligible for non-repayable equity contributions to fund the establishment of qualified, state-of-the-art services favouring business innovation processes in the tertiary sector.

DEVELOPMENT OF
NEW BUSINESSES

– 2013 –

BrandOn Group selected as eligible for non-repayable equity contributions to cover the costs of development of a new business.

brandon news

BLACK FRIDAY ONLINE: BEAUTY BOOM

LIPSTICKS THE MOST POPULAR PRODUCTS, EXCELLENT PERFORMANCE OF PERFUMES. THE SECTOR GROWS BY 10% COMPARED […]

BrandOn Group is Champion of Growth 2024

🏆BrandOn Group is once again on the list of “Champions of Growth”, ranking among the […]

Going “green” in online sales. Brandon and R5 together to promote change

The purchasing choices of the new generations, increasingly aware of their impact on the environment, […]

MEDIA releases