Prime Day 2024: Key Data to Start From
Prime Day 2024 marked a turning point for global eCommerce and for brands selling on Amazon:
- $14.2 billion in global sales (+11% compared to 2023)
- 49% of purchases made via mobile
- Over 200 million items sold by independent sellers
- More than 9 billion fast deliveries worldwide
In Italy, Prime Day 2024 saw strong growth in the kitchen, beauty, food, and health sectors, with spikes ranging from +44% to +52%.
Italian Prime members saved an average of €135 thanks to free shipping and exclusive deals.
These results show that Prime Day is now one of the most important events for brands looking to sell on Amazon.
Prime Day 2025: The Format Changes, and So Do the Rules of the Game
Prime Day 2025 will last 4 days, from July 8 to July 11. This extended duration increases visibility — but also management complexity for brands.
How can brands best tackle this challenge? We’ve analyzed it based on Feedvisor’s “Mastering the 4-Day Prime” guide and our experience as an Amazon agency.
Strategies for Amazon Prime Day 2025: 3 Key Areas to Optimize
1. Inventory Management: Strategically Handle Your Stock
Most of the demand is concentrated in the first 2 days. It’s essential to:
- Ensure targeted overstock for best-selling products
- Use days 3 and 4 to push secondary products with bundles and specific offers
- Plan logistics with progressive restocking to avoid stockouts
Brandon Group Tip: Prepare an SKU list based on historical data + margins + turnover speed.
Combine FBA warehousing with a flexible DTC (Direct-To-Consumer) plan.
2. Dynamic Pricing: Maximize Value for Each SKU
Every product has a different price potential during Prime Day:
- Apply smart discounts on SKUs with high inventory
- Create bundles with high perceived value
- Use psychological pricing (e.g., €19.99 instead of €20)
- Monitor demand and adjust prices in real time
Brandon Group Tip: Integrate pricing with monitoring and automation tools — every margin percentage recovered makes a difference.
3. Amazon Advertising: Invest at the Right Time
Advertising should be planned according to the event’s interest curve:
- Days 1–2: maximize visibility with Sponsored Products
- Days 3–4: focus on retargeting with Sponsored Display
- Use badges and promotions to boost ad CTR
Brandon Group Tip: Focus on branded + competitor keywords. Run both defensive and offensive ad strategies simultaneously.
How to Prepare: Operational Checklist for Brands
Here’s our strategic checklist to face Prime Day 2025:
- Analyze 2023–2024 sales data
- Segment SKUs by profitability and performance
- Prepare targeted bundles and offers
- Launch advertising campaigns at least 2 weeks in advance
- Plan restocking with a progressive approach
- Set up alerts for ROAS, CPC, and stock levels
- Run a post-event review and capitalize on key learnings
Conclusion: Prime Day 2025 Is a Marathon, Not a Sprint
With its 4-day duration and broader user base, Prime Day 2025 represents an unprecedented opportunity. But to truly seize it, an integrated approach is essential: strategy, technology, experience.
At Brandon Group, we help Italian and international brands succeed on Amazon every day — from inventory planning to media buying and post-event analysis.
Contact us for more information!
Source: Amazon, Adobe analytics, feedvisor
