In the European e-commerce landscape, Belgium is emerging as an attractive and strategic market—especially for consumer electronics brands and retailers. Despite its small size, it offers real potential, low saturation, and easy access for those already operating in neighboring markets like France and the Netherlands.
Overview of the Belgian E-commerce Market
According to ECDB, by 2025 Belgian e-commerce will be worth over $10 billion, accounting for 11% of total retail sales. Electronics will lead the way, with a projected revenue of $1.4 billion.
Top Marketplaces for Electronics in Belgium
- Amazon – Strong presence and advanced tools for sellers.
- bol.com – Broad coverage across the Netherlands and Belgium, with local support for sellers.
- MediaMarktSaturn – Leading retail chain with over 20 physical stores and a rapidly expanding e-commerce strategy.
- Coolblue – A consumer favorite in Belgium, although it does not operate as an open marketplace.
Why Include Belgium in Your Online Growth Strategy
- Easy Expansion – Sellers already active in the Netherlands can scale into Belgium with minimal effort.
- Limited Competition – The market is less crowded compared to France or Germany.
- Ongoing Diversification – MediaMarktSaturn is expanding into new categories, opening doors to additional product segments.
Conclusion
Selling in Belgium today means gaining a foothold in a growing market before your competitors. If you operate in electronics—or related categories—now is the time to act.
Want a tailored plan to enter the Belgian market? Contact Brandon Group for a free consultation at onboarding@brandongroup.it
