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Amazon is changing the rules!

Is it the right time to consider a “3P” approach?

Find out how to turn a problem into an opportunity. The uncertainty of the Vendor Amazon model can make you discover new business.

The European scenario is currently characterized by strong uncertainty: on February 15th 2023, Amazon communicated to about 20,000 distributors that starting from April 15th 2023, it will have stopped directly sourcing their products and will have provided brand sourcing directly from the owners.

This BrandOn Focus – Special Edition tooked the opportunity to analyze the actions to be take and the new business challenges and opportunities that have been arising in response to this communication. We have examined business models, the relative advantages and challenges of operating with one or the other, and the variables to consider for a possible transition from 1P to 3P with the possibility of selling on over 200 international marketplaces!


  • Matthew Anderson – Co-founder & Managing Director – AMP
  • Fabrizio Guglielmini – CTO – BrandOn Group 
  • Martin Heubel –  Amazon Strategy Consultant – Consulterce
  • Gabriella Incarnato – Head of Brand Services – BrandOn Group
  • Vincenzo Pompa – CEO – BrandOn Group
Foto Paola Marzario
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Conducted by:

  • Paola Marzario – BrandOn Group Founder 

Date And Time

31-03-2023 | 12:00


Online event

Event Category