Beauty & Cosmetics Marketplaces
How to sell Beauty & Cosmetics on online marketplaces?
The analysis conducted by the BrandOn Group Observatory has highlighted how the European marketplaces demand to cover the sales needs of end customers is stabilising, after the boom of 2021.
During the event, in media partnership with b2B beautyToBusiness by Tespi Mediagroup, we provided data and statistics for online purchases in 2022 in the beauty industry and we also provided estimates for 2023.
The event has been hosted by Paola Marzario, founder and president of BrandOn Group, who met high-level professionals who provided excellent case histories and valuable advice on how to increase online sales.
The guest panel:
- Gaia Franceschini Beghini, E-commerce & CRM Director – Douglas
- Camilla Marra, Corporate e-commerce Acceleration Manager – L’Orèal
- Giovanni Papini, E-commerce Manager – Beiersdorf
- Gian Andrea Positano, Responsabile Centro Studi – Cosmetica Italia
- Samantha Raimondi, Sales Manager – Cosmoprof Worldwide Bologna
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Moderator: Paola Marzario – BrandOn Group Founder
