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Fashion Marketplaces

According to Business of Fashion and McKinsey & Company’s “The State of Fashion 2021” Report, 2020 is the year when fashion retail sales take the definitive step towards online, growing up to 29% globally, recording a jump equal to six years of growth.

Through an analysis on key industry data, this webinar presented the scenario and the main trends of 2022, and then analyzed the main fashion marketplaces.

In this webinar the European mapping of the main Fashion Marketplaces has been described and for each of them the main features and peculiarities have been highlighted.

Special guest Costanza Frezzato, Senior Sales Manager Zalando Partner Program, who told us how Zalando is a valuable business opportunity for Brands, describing the necessary steps to activate this channel and revealing the tricks and secrets to succeed on this wonderful Marketplace.

Zalando is not only a sales channel but also a channel to develop brand awareness and together with Costanza Frezzato we have analyzed the advertising and marketing tools that the platform provides.