Selling Fashion, Apparel & Accessories on Marketplaces
Competition in the online fashion industry is getting fiercer.
Many physical stores are closing, while online stores are growing: thanks to better online payment and delivery systems, innovative websites that allow consumers to try on clothes virtually, and thanks to the advent of the first generation of consumers who grew up with Internet, online fashion will continue to grow!
Online shopping is now establishing in the habits of consumers, who also launch more sites and online platforms to buy at the best selling price offered. In this scenario, marketplaces have an increasingly strategic positioning for both increasing sales and providing a showcase to brands.
How to sell fashion on online marketplaces?
The event, coordinated by Paola Marzario, founder of BrandOn Group and international Marketplace expert, brought out new online sales opportunities for the reference sector.
Thanks to the participation of high-level guests, including brands, marketplaces and institutions, excellent Case Histories have been provided as proof of the importance, today, of being present online with the right partners.
The guests panel:
- Angela Condoleo, E-commerce Manager – La Martina
- Andrea Dell’Olio, Digital Marketplace Manager – Boggi
- Javier Gurney Lancho, EMEA Marketplaces Manager – Alpargatas (Havaianas)
- Costanza Pasquini, Head of Seller Management – Yoox
- Federico Vittadello, VP Business Development – Highstreet.io
