Techcrunch covers the Spotify announcement of a new partnership with Shopify, an e-commerce platform provider, that will allow artists on the service to connect their Spotify profiles with their Shopify stores. This will enable them to directly promote their merchandise to fans through the Spotify app. By linking their Spotify for Artists accounts with their Shopify online stores, artists will be able to synchronize their product catalog with Spotify and showcase their chosen products on their profile within the streaming music app.
