Selling online is an increasingly accessible opportunity, but choosing the right platform can make the difference between success and failure. Amazon and TikTok Shop are two marketplaces with very different business models, each with advantages and disadvantages in terms of […]
E-commerce is a constantly evolving sector, driven by digital transformations and changingconsumer expectations. With over 5 billion internet users and expanding global connectivity, morepeople are shopping online, contributing to the industry’s exponential growth. Globally, in 2024, e-commerce retail sales reached […]
Introduction TikTok Shop Live Streaming is revolutionizing e-commerce by merging entertainment and shopping into aseamless, engaging experience. This guide will provide a step-by-step approach to creating, optimizing,and scaling your live streams on TikTok Shop. Why is TikTok Live Streaming a […]
Generative AI is revolutionizing the way companies create and manage content. In this regard, Amazon has integrated generative AI into its services, offering advanced tools that allow companies to improve productivity, personalize user experiences and accelerate product development. In this […]
Protecting your brand has become a priority for companies that operate online. Amazon, aware of the challenges related to the protection of intellectual property, has introduced Amazon Brand Registry: a service designed to help brand owners safeguard their identity and […]
Amazon Web Services is one of the most advanced and used cloud computing platformsin the world that is revolutionizing the way companies and developers managetechnological infrastructures, applications and data. Created to offer scalable, secure andflexible solutions, AWS offers over 200 […]
Amazon Ads offers powerful and versatile advertising tools to help those who sell online promote their products within the marketplace (and beyond): with a combination of advanced technologies, consumer behavior data and customizable formats, the platform allows you to create targeted […]
Opening a shop on Amazon can represent an important earning opportunity for your online business, but with the significant competitiveness present on internet it is essential to know how to stand out, get noticed and – above all – show […]
In day-to-day operations on marketplaces, there are many different activities that need to be controlled so that the client accounts can achieve the desired performance.In fact, monitoring the sales trend by examining the causes of any drops in sales and […]
As we know, there are many categories sold online and a very interesting sector is the “stationery and office”, i.e. all products such as notebooks, pencil cases, pens, highlighters and office materials in general. But what is essential to know […]
If 2023 was a complex year, marked by an increase in interest rates, an increase in oil prices, geopolitical volatility and continued inflation, as well as the geopolitical uncertainty increased by the recent Israeli-Palestinian conflict, 2024 will also be a […]
The last quarter of the year is also known to be the most important for all companies selling on online marketplaces. Black Friday and Cyber Week in general have, especially with the pandemic, changed the habits of consumers, who wait […]
If you are an Online Seller, you’ve probably heard of Amazon Vendor Central and Amazon Seller Central. These are two different platforms that give sellers the ability to collaborate with Amazon in different ways. Which are the differences between Amazon […]
In the dynamic world of e-commerce, Amazon has emerged as a global giant, offering sellers a vast market to showcase their products. To succeed in this competitive landscape, it is essential to understand the numbers, dynamics and results through the […]
What is meant by Consumer Electronics Consumer electronics is a real industry that makes all those home devices that we use daily for communication and entertainment and it can improve and simplify our everyday tasks in leisure and at work, […]
Online marketplaces offer access to endless search options where consumers and sellers can benefit from a number of advantages over the traditional retail market. In the field of sporting goods the main evolution has mainly concerned on direct sales to […]
Nowdays Sustainability is a main issue, especially at a global level. The 2030’s plan for Sustainable Development is focused on 17 Sustainable Development Goals to achieve environmental, economic, social and institutional fields. Even in the e-commerce landscape, sustainability is not […]
There is a lot of talk about marketplaces, platforms that especially in recent years have become increasingly important and recognised for online shopping. But, to understand more, let us start with the main question. WHAT EXACTLY IS A MARKETPLACE? AND […]
Doing SEO on Amazon is essential to achieve and improve product and/or brand positioning on the marketplace. Amazon, besides being the most used marketplace in the world, is also a powerful search engine, just like Google, but mainly focused on […]
Directive (EU) 2019/2161 The Directive, called Omnibus, is a law introduced by the European Union to strengthen consumer rights and increase transparency in retail and e-commerce. The Legislative Decree in Italy On 2 April 2023, the Legislative Decree transposing the […]
Having a brand store on Amazon is an opportunity for companies that want to protect their brand, increase visibility and online sales. In this article we will explain in simple steps how to create an effective and appealing brand store […]
Follow us on
Sede legale
Via Vannella Gaetani 27
80121 Napoli, Italia
Via Masera, 10 20129, Milano, Italia
ZAC Maine Eco Park,
6 rue des Chênes
72170, Mareschè, Francia
Chemin de la république, 475
13420, Gemenos, Francia
© 2025 BrandOn Group s.r.l. Tutti i diritti riservati