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2026 marks a true turning point for global e-commerce. It is no longer about optimizing individual channels or campaigns, but about building intelligent, adaptive, and interconnected systems capable of interpreting real-time signals and turning them into concrete actions. According to […]

The Black Friday 2025 period saw significant growth in the Italian market, with many retailers benefiting from the increased demand for electronics, home appliances, and fashion items. However, e-commerce continued to lead the charge, accounting for the majority of sales, […]

Discover the Winning Strategies for Black Friday 2025 on Marketplaces Lessons from Black Friday / Cyber Week 2024: What Worked What we saw in 2024 wasn’t just “a lucky year”: there are recurring patterns and dynamics worth carrying into 2025. […]

In the European e-commerce landscape, Fashion and Beauty are the two sectors leading digital growth. More and more consumers are choosing to shop online for clothing, accessories and cosmetics, attracted by convenience, real-time product comparisons and increasingly personalized offers. If […]

Prime Day 2025: Records, Insights, and Strategies for Brands Not Your “Usual” Prime Day: Four Days That Change the Pace This year, Amazon has rewritten the rules: Prime Day is no longer a 48-hour flash event but a four-day marathon […]

Why Back to School is a strategic lever for e-commerce Back to School is much more than a seasonal event: it is a nationwide commercial occasion where the online channel plays an increasingly decisive role. Inflation and the search for […]

E-commerce in the Nordic countries (Sweden, Denmark, Norway, Finland, Iceland) is experiencing a strong phase of transformation and recovery in 2025, following a slowdown in 2023. The spring report by PostNord, combined with data from Ecommerce News, provides an updated […]

Social commerce is their first purchase touchpoint For Gen Z, social media are no longer just entertainment spaces—they have become genuine discovery and shopping platforms. According to Shopify, 80% of this generation uses social channels like Instagram, TikTok, and YouTube to […]

Selling on Amazon is a great opportunity—but do you know the real secret to getting the most out of it?Being present on the marketplace is not enough: what truly makes the difference is how you negotiate with Amazon. In this […]

Prime Day 2024: Key Data to Start From Prime Day 2024 marked a turning point for global eCommerce and for brands selling on Amazon: In Italy, Prime Day 2024 saw strong growth in the kitchen, beauty, food, and health sectors, […]

Why Influencer Marketing on TikTok Is Becoming a Top Priority for Italian Brands Influencer marketing on TikTok is rapidly becoming a strategic lever for brands looking to grow in Italy. Originally known as a platform for short, creative videos, TikTok […]

The beauty and wellness sector is evolving at great speed. Across Europe, shifting consumer habits, new technologies, and the rise of digital platforms are redefining how brands must position themselves in the market. Adapting is no longer enough — a […]

In 2025, ecommerce is no longer just a sales channel—it is the beating heart of how FMCG brands connect with consumers.This is confirmed by the new report “The State of FMCG Ecommerce” by Euromonitor International and Semrush, based on insights […]

The pet world is more vibrant than ever. According to the Assalco-Zoomark 2025 Report, the companion animal sector in Italy continues to grow in value, despite a slight decline in volume. This highlights the market’s resilience and the increasing attention […]

Being on Amazon is not a strategy. It’s just the beginning. In 2025, Amazon is a competitive battlefield, not a display window. It rewards brands that know the rules, control their data, and move fast. In this article, we break […]

Maybe It’s Not You… It’s the Algorithm. Welcome to the glamorous world of Zalando – Europe’s favorite fashion marketplace, where every brand dreams of visibility, and too many sellers end up asking: “Why am I suddenly invisible?” You did everything […]

Among the thousands of offers available in the world of e-commerce, standing out and effectively reaching your audience is crucial for fashion and lifestyle brands. Zalando Marketing Services (ZMS) is the solution designed for brands looking to increase visibility, sales […]

Easter 2025 is not just about chocolate eggs and family brunches — it’s a powerful opportunity for brands to connect with consumers emotionally and drive conversions. Whether you’re selling on Amazon or TikTok Shop, this holiday season offers a unique […]

TikTok Shop is becoming an increasingly powerful platform for brands that want to sell directly to their audience, leveraging the incredible engagement that this app offers. Thanks to its integrated features and dynamic approach, TikTok Shop is revolutionizing the way e-commerce is done.

The Strategic Guide for Head of Digital in the Beauty & Wellness sector provides insights on navigating the ever-evolving digital landscape. It offers effective strategies to optimize online presence, enhance customer engagement, and leverage emerging trends, ensuring a competitive edge in the beauty and wellness market.