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Prime Day 2024: Key Data to Start From Prime Day 2024 marked a turning point for global eCommerce and for brands selling on Amazon: In Italy, Prime Day 2024 saw strong growth in the kitchen, beauty, food, and health sectors, […]

Why Influencer Marketing on TikTok Is Becoming a Top Priority for Italian Brands Influencer marketing on TikTok is rapidly becoming a strategic lever for brands looking to grow in Italy. Originally known as a platform for short, creative videos, TikTok […]

The beauty and wellness sector is evolving at great speed. Across Europe, shifting consumer habits, new technologies, and the rise of digital platforms are redefining how brands must position themselves in the market. Adapting is no longer enough — a […]

In 2025, ecommerce is no longer just a sales channel—it is the beating heart of how FMCG brands connect with consumers.This is confirmed by the new report “The State of FMCG Ecommerce” by Euromonitor International and Semrush, based on insights […]

The pet world is more vibrant than ever. According to the Assalco-Zoomark 2025 Report, the companion animal sector in Italy continues to grow in value, despite a slight decline in volume. This highlights the market’s resilience and the increasing attention […]

Being on Amazon is not a strategy. It’s just the beginning. In 2025, Amazon is a competitive battlefield, not a display window. It rewards brands that know the rules, control their data, and move fast. In this article, we break […]

Maybe It’s Not You… It’s the Algorithm. Welcome to the glamorous world of Zalando – Europe’s favorite fashion marketplace, where every brand dreams of visibility, and too many sellers end up asking: “Why am I suddenly invisible?” You did everything […]

Among the thousands of offers available in the world of e-commerce, standing out and effectively reaching your audience is crucial for fashion and lifestyle brands. Zalando Marketing Services (ZMS) is the solution designed for brands looking to increase visibility, sales […]

Easter 2025 is not just about chocolate eggs and family brunches — it’s a powerful opportunity for brands to connect with consumers emotionally and drive conversions. Whether you’re selling on Amazon or TikTok Shop, this holiday season offers a unique […]

TikTok Shop is becoming an increasingly powerful platform for brands that want to sell directly to their audience, leveraging the incredible engagement that this app offers. Thanks to its integrated features and dynamic approach, TikTok Shop is revolutionizing the way e-commerce is done.

The Strategic Guide for Head of Digital in the Beauty & Wellness sector provides insights on navigating the ever-evolving digital landscape. It offers effective strategies to optimize online presence, enhance customer engagement, and leverage emerging trends, ensuring a competitive edge in the beauty and wellness market.

Do you want to make the most of Amazon Attribution to optimize your product sales on Amazon but don’t know where to start? You’re in the right place! In this article, we’ll guide you step by step through the use […]

Expanding your business and reaching millions of customers across Europe has never been easier. The Zalando Partner Program opens the doors to an exclusive opportunity for brands and retailers, offering the possibility of selling directly on one of the most […]

Selling online is an increasingly accessible opportunity, but choosing the right platform can make the difference between success and failure. Amazon and TikTok Shop are two marketplaces with very different business models, each with advantages and disadvantages in terms of […]

E-commerce is a constantly evolving sector, driven by digital transformations and changingconsumer expectations. With over 5 billion internet users and expanding global connectivity, morepeople are shopping online, contributing to the industry’s exponential growth. Globally, in 2024, e-commerce retail sales reached […]

Introduction TikTok Shop Live Streaming is revolutionizing e-commerce by merging entertainment and shopping into aseamless, engaging experience. This guide will provide a step-by-step approach to creating, optimizing,and scaling your live streams on TikTok Shop. Why is TikTok Live Streaming a […]

Generative AI is revolutionizing the way companies create and manage content. In this regard, Amazon has integrated generative AI into its services, offering advanced tools that allow companies to improve productivity, personalize user experiences and accelerate product development. In this […]

Protecting your brand has become a priority for companies that operate online. Amazon, aware of the challenges related to the protection of intellectual property, has introduced Amazon Brand Registry: a service designed to help brand owners safeguard their identity and […]

Amazon Ads offers powerful and versatile advertising tools to help those who sell online promote their products within the marketplace (and beyond): with a combination of advanced technologies, consumer behavior data and customizable formats, the platform allows you to create targeted […]